Bangladesh
Cricket Board (BCB) fell in a big trouble after Robi Axiata Limited, a
telecommunications company, terminated its contract with the cricket’s
governing body prior the stipulated time. Robi’s second time two-year contract
was supposed to be extended till the 2019 World Cup. However, BCB did not have
to wait for a long time as they got a new title sponsor for the national
cricket team within 11 days after the telecom giant brought an end to its deal.
Unilever
Bangladesh Limited, a prominent consumer goods company based in Dhaka, has
become the new sponsor of the Bangladesh cricket team. This sponsorship deal
was signed on Thursday (September 6) by BCB CEO Nizam Uddin Chowdhury and
Unilever Bangladesh’s Finance Director Zahidul Islam Malita on behalf of their
respective sides at BCB Management Office at Sher-e-Bangla National Cricket
Stadium, Dhaka.
Unilever’s
journey with the national cricket team will start with the 2018 Asia Cup beginning
from September 15 and will continue till January 2020. As per the agreement, logo
of its product, Lifebuoy, will be shown on their jerseys. Because of this deal,
the Bangladesh women’s cricket team, Bangladesh A team and the Bangladesh U-19
team will also have to carry the company’s logo.
No comments:
Post a Comment